appeared in 2021 with the aim of developing communications among participants in the field of business and corporate events (MICE) through industry events.
"MICE Excellence" brand
INDUSTRY
LEADERS
COMMUNITY
Since the start of the company,
a community of service providers and buyers has formed around the brand, whose participants interact closely
with each other, are the first to gain access to professional content
and regularly meet at MICE Excellence events.
MICE EXCELLENCE TEAM
AND SERVICE PROVIDERS ON AN ONGOING BASIS
EVENTS ORGANIZING AND WE INTERACT WITH MICE CUSTOMERS
HAS EXPERTISE IN BUSINESS AND CORPORATE
MICE EXCELLENCE'
ACHIVEMENTS
50+
>3К
3 years
Introduction and educational MICE industry trips for professionals
Is all we need from Discovery of the Year to the Event of the year from Discovery of the Year to the Event of the year
Community members
Management and supporting our industry events in the same way as our partners of MICE industry;
Large-scale industry research;
Educational programs and consulting;
Dozens of publications, comments for the media, speeches at industry events;
Leading of MICE' service providers, countries and regions interested in business tourism;
Membership in the Event Arrangers’ National Association of and the European Businesses Association.
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in addition:
OUR ACHIEVEMENTS
The winners of EVENT OF THE YEAR award in the business event category
Winner of the BBT Awards 2021 in Discovery of the Year category
Finalist of the EFEA Awards 2021 in Discovery of the Year category
Finalist for the 2024 Guiding Star Award in the Transformation of the Year category
OUR PROJECTS
MICE Excellence Marketing Support
MICE Excellence Experience
miceology
MICE Excellence Awards
MICE Excellence Reviews
MICE Excellence DACHA
MICE Excellence FORUM
Sales and marketing departments assistance in engaging MICE projects
Trips for MICE industry participants around Russia and the world to get acquainted with destinations and events
Educational projects, consulting, library of useful content
Recognition of your achievements
Research, reviews, inspections, reviews
A spring event for the MICE industry. The reincarnation of the popular MICE Excellence Rehab
Annual Forum
more info
more info
more info
more info
more info
more info
more info
BECOME MICE
EXCELLENCE’ SPEAKER
MICE Excellence team is interested in enabling our audience
to develop as comprehensively as possible within our industry.
Dear colleagues,
If you want to share your expertise, you have an invaluable and truly exceptional experience, which will make the professional life of colleagues brighter / happier / more effective — please contact us
Please note that at this point we are mainly looking for speakers among corporate customers. Representatives of agencies and service providers are more likely to participate as experts at our large-scale events if they purchase partner packages, because we regard this as your desire to support a useful event for the industry, and not just to get PR / promotion at our events.
"information bubble", when we notice and tell only what we already know, we are always looking for new experts for our projects.
In order not to end up in the so-called
participate as a speaker
Here, first of all, our own projects (marked with our logo), as well as other industry events.
OUR EVENTS
For your convenience,
we have prepared a calendar of events.
If you want to be in our calendar, please do not hesitate to contact Anastasiya Zhigunovateam@mice-excellence.ru.
В рамках выставки MITT пройдет конференция MITT MICE для представителей MICE-агентств и корпоративных клиентов — крупнейших организаторов и заказчиков MICE-мероприятий в России.
MICE Excellence совместно с курортом «Роза Хутор» приглашает профессиональных организаторов мероприятий посетить MICE Camp в уютном горном кемпинге Нахазо на высоте 1900 м.
Как это было
14-17 сентября 2025
ПУТЕШЕСТВИЕ ПО ЛЕНИНГРАДСКОЙ ОБЛАСТИ И КАРЕЛИИ
Откроем вместе удивительные места Ленинградской области и Карелии и расскажем легенды Севера
Ключевое событие MICE отрасли. Образовательная программа и воркшоп. Площадка: Hyatt Regency Petrovsky Park
Как прошел MEF 2024
14-16 ноября 2024
MICE EXCELLENCE FORUM
Ключевое событие MICE отрасли. Образовательная программа и воркшоп. Площадка: Hyatt Regency Petrovsky Park
Регистрация завершена
13-15 сентября 2024
ОЗНАКОМИТЕЛЬНАЯ ПОЕЗДКА В ЯРОСЛАВСКУЮ ОБЛАСТЬ И НА БАЗУ ОТДЫХА «БЕЛАЯ МОРОШКА»
Приглашаем провести начало осени в удивительно красивом месте на берегу Волги, побывать в русской глубинке и прикоснуться к русским традициям.
Регистрация завершена
8-11 сентября 2024
ПУТЕШЕСТВИЕ ПО ЛЕНИНГРАДСКОЙ ОБЛАСТИ И КАРЕЛИИ «ЭНЕРГИЯ ЛАДОГИ»
Рекламный тур «Энергия Ладоги» (маршрут-номинант на Национальный туристский маршрут)
Регистрация завершена
27-31 августа 2024
MICE EXCELLENCE EXPERIENCE — INDIA
Приглашаем профессиональных организаторов мероприятий на выставку BLTM в невероятную Индию.
Регистрация завершена
25 августа 2024
РЕГАТА MICE KITCHEN
Традиционная регата MICE Kitchen пройдет в 2024 году при поддержке MICE Excellence, в четвертый раз. Участие в регате могут принять все участники MICE-индустрии. Главный критерий — хорошее настроение и желание ярко провести последнее воскресенье августа.
Регистрация завершена
17-21 августа 2024
MICE EXCELLENCE EXPERIENCE — САМАРА
Приглашаем участников MICE&Event-индустрии в Самарскую область. Вас ждет:
участие в двух фестивалях;
много природы;
возможность внести вклад в восстановление исторического объекта;
яхтинг на Жигулевском море;
отдых на Волге и не только.
Регистрация завершена
26–28 ИЮЛЯ 2024
БЛИЖЕ К СОЛНЦУ — ЯРЧЕ СОБЫТИЯ! MICE CAMP В НАХАЗО
MICE Excellence совместно с курортом «Роза Хутор» приглашает профессиональных организаторов мероприятий посетить MICE Camp в уютном горном кемпинге Нахазо на высоте 1900 м.
Регистрация завершена
30 МАЯ – 2 ИЮНЯ 2024
Ознакомительная поездка в глэмпинг Китовый Берег
Киты, морская рыбалка и приключение — всего в нескольких часах от вас! Только для организаторов деловых и VIP-мероприятий
Регистрация завершена
5-9 МАЯ 2024
ПОЕЗДКА НА#NBSP;ВЫСТАВКУ ATM#NBSP;В#NBSP;ОАЭ
Посещение ключевой отраслевой выставки на Ближнем Востоке и пост-тур по Дубай
Регистрация завершена
19 апреля 2024
MICE Excellence Dacha
Реинкарнация всем полюбившегося MICE Excellence Rehab. Весенний будильник MICE-отрасли пройдет на площадке Loft Hall № 4
MICE Excellence — соорганизатор MITT MICE — деловой программы для MIСE — экспертов в рамках международной туристической выставки MITT.
Регистрация завершена
of our partners
Gratitude
Olga Mihnevich
Vasta Hotel Management
Dear @TatianaKonakova @irinaOrchestra and the whole MICE Excellence team! On behalf of the Rosa Khutor Resort Corporate Sales Department, thank you for a wonderful day and the opportunity to become a part of a super cool event 👍🏻 Thank you for the emotions, the mood, the incredible drive! It was, as always, large—scale and enchanting. Location, scale, design, coloristics — everything was thought out to the smallest detail. Guests are like sunflowers 🌻😍 I wish all MICE events were like this 😁 With love and great respect, Rosa Khutor 🌸
Alla Kalashnikova
BuyTheWay
The MICE DACHA from @mice_excellence became an incredibly bright event where absolutely everything was great! Despite the bad weather outside, the atmosphere was warm and cozy. We got tremendous pleasure from participating in the event and were treated with sweets out of joy. "Without sugar or with sugar?" — that’s how our conversation began, cheerful and relaxed. It was a new experience of informal communication with colleagues in the shop, with customers and partners. But so important 💙🖤💙
Xenia Kozeratskaya
Grand Hotel Europa
Tatiana, hello!!! I really want to tell you and your team, that you are AMAZING!!! I am very excited about MICE Excellence Dacha! It was very multifaceted and only a lot of positive emotions! All the details and all the nuances have been thought out! Aerobatics in MICE — you are very cool and everything was very sincere! Creative, effective, easy to make new acquaintances, motivating, delicious, dynamic, very informative and informative, revealing the potential of each participant, inspiring event format! I got great joy from participating in the event, thanks to everyone involved in the organization process! Thank you very much!!!
Vladlena Blinnikova
Enterprise Solutions Center
Irina, good afternoon, I would like to thank you from the bottom of my heart for a wonderful trip, excellent organization of the whole process, for non-standard solutions (Muranovo) and a very customer-oriented approach. All your programs \trips \ events are very special, they are extremely professional-about business, and at the same time so warm \ sincere. And I also want to mention your excellent, friendly and loyal relations with partners. It is visible and very valuable! And your groups are friendly, it feels like you are picking up all the people who are very close to each other))) THANK YOU VERY MUCH! Let me say that we are waiting for new invitations)
Igor Lutenko
SHARMOL
MICE Excellence Dacha highlighted the entire Friday, and then (and not for one day) the social media feeds with juicy sunny photos — despite the hurricane promised that day and not quite bright weather. The style, the surroundings and the given context contributed to the fact that the business event in its essence became, first of all, an exciting picnic with neighbors in the suburban area: they got to know each other easily, naturally and with joy. Well, old acquaintances met in general epochally and lovingly: that’s it, winter-the cold has passed; to the dacha, to the dacha! Spring, awakening, rebirth — all this hovered in the light country air, and the bird’s "fly" was clearly read as "live". It was a wonderful, encouraging meeting of like-minded people, and I think we all managed to recharge each other’s energy. It is amazing how Irina and Tatiana raise the bar of their events over and over again, each time exceeding our expectations. The holiday season has started. It’s time to garden your work beds.
Elena Zinchenko
Senior manager, Nordway International Company
Many thanks to Irina and Tatiana and the entire MEF team for the excellent organization of the Forum. Thanks to the Hyatt Regency Petrovsky Park Hotel for the warm welcome. Thanks for the new contacts of hotels, regions, transport companies, and many, many more to be sorted out) thanks for the wonderful excursions with my soul (I was greedy, and managed to go for a walk and to the museum of Russian Impressionism). Thank you for continuing leisure day at the Union. Thanks to the guys and InBody and Yamaguchi — now I know what to work on! In my free time) thank you for the wonderful acquaintances, I really wish to your telegram group to live a long and fruitful life. Have a nice week, have a nice end to the year, and have peace.
Elena Savostyanova
"IK "Renaissance Life" LLC
Dear colleagues! I admire your taste and how subtly and meticulously you think everything through. I am very grateful to this last year for getting to know you. I am delighted to see what you are doing. Thank you for MICE Excellence Forum 2023 and its sincere organization. Every element of the concept and program is thought out to the smallest detail, and this allows participants to feel comfortable and cozy. All reports and presentations are very informative and interesting. My personal admiration: You look incredible on the forum. Very stylishly beautiful. Delightfully. You can keep both the organization and the deep content at the same time. Your performances were brilliant both in pitch and in meaning. Despite the fact that almost two months have passed, the aftertaste still does not leave me. MICE Excellence is a very high—quality expert community.
Bright Event Agency
Last week, our team "opened the summer cottage season" at MICE Excellence Dacha. This name was chosen for a reason, it is a new format, where the collective image of a country event is taken as a basis. What do we particularly remember? Attention to detail. The organizers thought through every detail to create a unique atmosphere: photo zones, locations with vinyl records, secret locations — everything created the feeling of a cozy country house. Speakers. The business program of the event was rich and multifaceted. At DACHA, literally in one touch, there was an opportunity to personally meet the leading professionals of the event industry
Sergey Ryjov
PromTourism
Friends! Was it traditionally cool- or is it traditional? Because I don’t remember a single project that Irina and Tatiana would have done, and it wouldn’t have been WOW! Surpassing ourselves is a credo! Thanks for the details, risks, inspiration and of course the best in the industry community! Thanks to all the components, the business that this event will bring is ahead. Well, our team is always waiting for everyone in Samara and in Russian factories as new points of MICE reality.
Andrew Zinkovetskiy
CEO, AeroClub
Tatiana, thank you very much. I really liked the way everything was organized. I just want it to be the same at our events. Plus, it was very useful for me at work and interesting to participate in a way.
Olga Mihnevich
Vasta Hotel Management
Dear @TatianaKonakova @irinaOrchestra and the whole MICE Excellence team! On behalf of the Rosa Khutor Resort Corporate Sales Department, thank you for a wonderful day and the opportunity to become a part of a super cool event 👍🏻 Thank you for the emotions, the mood, the incredible drive! It was, as always, large—scale and enchanting. Location, scale, design, coloristics — everything was thought out to the smallest detail. Guests are like sunflowers 🌻😍 I wish all MICE events were like this 😁 With love and great respect, Rosa Khutor 🌸
Alla Kalashnikova
BuyTheWay
The MICE DACHA from @mice_excellence became an incredibly bright event where absolutely everything was great! Despite the bad weather outside, the atmosphere was warm and cozy. We got tremendous pleasure from participating in the event and were treated with sweets out of joy. "Without sugar or with sugar?" — that’s how our conversation began, cheerful and relaxed. It was a new experience of informal communication with colleagues in the shop, with customers and partners. But so important 💙🖤💙
Xenia Kozeratskaya
Grand Hotel Europa
Tatiana, hello!!! I really want to tell you and your team, that you are AMAZING!!! I am very excited about MICE Excellence Dacha! It was very multifaceted and only a lot of positive emotions! All the details and all the nuances have been thought out! Aerobatics in MICE — you are very cool and everything was very sincere! Creative, effective, easy to make new acquaintances, motivating, delicious, dynamic, very informative and informative, revealing the potential of each participant, inspiring event format! I got great joy from participating in the event, thanks to everyone involved in the organization process! Thank you very much!!!
Vladlena Blinnikova
Enterprise Solutions Center
Irina, good afternoon, I would like to thank you from the bottom of my heart for a wonderful trip, excellent organization of the whole process, for non-standard solutions (Muranovo) and a very customer-oriented approach. All your programs \trips \ events are very special, they are extremely professional-about business, and at the same time so warm \ sincere. And I also want to mention your excellent, friendly and loyal relations with partners. It is visible and very valuable! And your groups are friendly, it feels like you are picking up all the people who are very close to each other))) THANK YOU VERY MUCH! Let me say that we are waiting for new invitations)
Igor Lutenko
SHARMOL
MICE Excellence Dacha highlighted the entire Friday, and then (and not for one day) the social media feeds with juicy sunny photos — despite the hurricane promised that day and not quite bright weather. The style, the surroundings and the given context contributed to the fact that the business event in its essence became, first of all, an exciting picnic with neighbors in the suburban area: they got to know each other easily, naturally and with joy. Well, old acquaintances met in general epochally and lovingly: that’s it, winter-the cold has passed; to the dacha, to the dacha! Spring, awakening, rebirth — all this hovered in the light country air, and the bird’s "fly" was clearly read as "live". It was a wonderful, encouraging meeting of like-minded people, and I think we all managed to recharge each other’s energy. It is amazing how Irina and Tatiana raise the bar of their events over and over again, each time exceeding our expectations. The holiday season has started. It’s time to garden your work beds.
Elena Zinchenko
Senior manager, Nordway International Company
Many thanks to Irina and Tatiana and the entire MEF team for the excellent organization of the Forum. Thanks to the Hyatt Regency Petrovsky Park Hotel for the warm welcome. Thanks for the new contacts of hotels, regions, transport companies, and many, many more to be sorted out) thanks for the wonderful excursions with my soul (I was greedy, and managed to go for a walk and to the museum of Russian Impressionism). Thank you for continuing leisure day at the Union. Thanks to the guys and InBody and Yamaguchi — now I know what to work on! In my free time) thank you for the wonderful acquaintances, I really wish to your telegram group to live a long and fruitful life. Have a nice week, have a nice end to the year, and have peace.
Elena Savostyanova
"IK "Renaissance Life" LLC
Dear colleagues! I admire your taste and how subtly and meticulously you think everything through. I am very grateful to this last year for getting to know you. I am delighted to see what you are doing. Thank you for MICE Excellence Forum 2023 and its sincere organization. Every element of the concept and program is thought out to the smallest detail, and this allows participants to feel comfortable and cozy. All reports and presentations are very informative and interesting. My personal admiration: You look incredible on the forum. Very stylishly beautiful. Delightfully. You can keep both the organization and the deep content at the same time. Your performances were brilliant both in pitch and in meaning. Despite the fact that almost two months have passed, the aftertaste still does not leave me. MICE Excellence is a very high—quality expert community.
Bright Event Agency
Last week, our team "opened the summer cottage season" at MICE Excellence Dacha. This name was chosen for a reason, it is a new format, where the collective image of a country event is taken as a basis. What do we particularly remember? Attention to detail. The organizers thought through every detail to create a unique atmosphere: photo zones, locations with vinyl records, secret locations — everything created the feeling of a cozy country house. Speakers. The business program of the event was rich and multifaceted. At DACHA, literally in one touch, there was an opportunity to personally meet the leading professionals of the event industry
Sergey Ryjov
PromTourism
Friends! Was it traditionally cool- or is it traditional? Because I don’t remember a single project that Irina and Tatiana would have done, and it wouldn’t have been WOW! Surpassing ourselves is a credo! Thanks for the details, risks, inspiration and of course the best in the industry community! Thanks to all the components, the business that this event will bring is ahead. Well, our team is always waiting for everyone in Samara and in Russian factories as new points of MICE reality.
Andrew Zinkovetskiy
CEO, AeroClub
Tatiana, thank you very much. I really liked the way everything was organized. I just want it to be the same at our events. Plus, it was very useful for me at work and interesting to participate in a way.
For participation as exhibitors, professional visitors and partners