We’re organizing this event for a discerning audience that works hard and deserves their own premium-level forum. Every year we strive to live up to the expectations of our partners and exhibitors, and we ensure that every participant finds both professional and personal reasons to set everything aside and join us at the MICE Excellence Forum.

The MICE Excellence Forum is something special. That’s what those who have attended our events say.
We solely focus on MICE;

• Each MEF has its own concept, the implementation of which enriches the participant’s professional experience;
• Apart from B2B- workshop and expo, there is also an extensive educational program;
• Paid entry for buyers ensures minimal no-shows;
• If you are a service provider and cannot participate as an exhibitor, a less costly Professional Visitor rate is available for you (some restrictions are applicable);
• The Hosted Buyers program for MICE clients from regions of Russia is expanding in 2024: we are able to host up to 60 participants from Russian cities and the CIS-countries;
• The MEF online platform and app allow participants to see all the attendees, exchange messages and files, interact, and watch the live-stream;
• Since 2022, a welcome meeting for the exhibitors is traditionally held on the eve of the forum, along with Bleisure activities afterwards, with a cultural program for all the participants;
• Extensive PR support: collaboration with industry and national media.

Interaction with the participants does not stop after the forum; life continues to thrive in the Telegram chat.

Exhibitors of the B2B-workshop and Expo area are announced on social media and the forum’s website as their participation is confirmed. Stay tuned.
Registration for professional buyers will open on September, 1. Professional MICE clients, as well as other forum attendees, can be seen on the online platform and in the app after their registration.
If you are an exhibitor and are interested in the list of potential clients, please ask your MEF contact person.

Yes, there is a (conditional) fee for clients. But 1950 rubles is a symbolic amount for a day of valuable content, networking and enjoyment. The registration fee for buyers is not a source of income for us; however, the fee structures discipline and helps to plan the number of participants more accurately.
If you are a MICE buyer and do not want to schedule meetings with the exhibitors in advance, you can buy a ticket without any obligation to set up meetings for 5700 rubles, which is still far below the cost of participation in the forum.

No special registration is needed for visiting the Expo. For some educational sessions and presentations, prior registration through the online platform or app will be necessary, this will be indicated in the program. All other activities are accessible to all forum participants. If, during the program preparation, the organizers deem it necessary to hold special sessions on a commercial basis, the information will be timely updated in the program.

Access to the B2B workshop area (which will begin on November 15 at 14:00 on Yashin Bridge) is limited to workshop participants (service providers who have paid for this participation format), and professional buyers—corporate clients and MICE agencies. If you are a MICE client, then you need to schedule meetings in advance through the online platform to meet the exhibitors you need at the B2B workshop.

We believe that valuable content is never too much, so we added 3 more hours of educational program specifically for the Exhibitors and Hosted Buyers on November, 14.

On November, 15 we’ll discuss trends and tendencies, visionaries, metaverses, digital security, human-centricity, media psychology, and intercultural communications.

We have a special hotel program for the Forum participants. You can book accommodation using a promo code, which you get after paying the registration fee or confirmation of your registration.

On the day of the event there will be a live stream of the educational part in Russian, but meetings within the Expo and workshop will take place exclusively in offline format.
In 2024, we have planned two formats of remote participation for both buyers and service providers who cannot attend the Forum in person but do not want to miss the opportunity for productive networking with colleagues.
Please note that for online participation, it is also necessary to purchase the appropriate package.

On-site registration for professional MICE clients will close at 3:00 PM on November 15. If you only want to attend the evening networking reception, we suggest considering the PROFESSIONAL MICE Buyer pack without obligations to schedule meetings at the B2B-workshop.

Yes, definitely! Professional MICE clients who will hold at least 8 B2B-meetings during speed dating at the workshop on November 15 will be eligible for joining the lottery.