The leading event for business and corporate Event organizers
14-16 NOV 2024
Hyatt Regency Moscow Petrovsky Park
ORUM
XCELLENCE
ICE
General partner:
IDEAS.
INSIGHTS.
SOLUTIONS.
MICE EXCELLENCE FORUM 2024 — THE MICE ERA PERSON
MICE Excellence Forum is a leading annual event, which has already gained a must-visit status for MICE buyers and suppliers from Russian and abroad. In 2023, our forum brought together 750 MICE & Event professionals from 47 cities together to effectively interact, get exceptional experience, and update contacts.
We choose a fresh concept for every MEF. During the past events, we build our program around "Show emotions", "There is a Way Out", "All Stars MICE" concept. The upcoming MEF 2024 is about each of you and about "The MICE ERA PERSON". We are eager to highlight the outstanding energy, creativity and flexibility of industry professional in the world of constant changes. When the whole world is running through a permacrisis, the MICE industry is undergoing a renaissance and heyday. This has also become possible because thousands of talented people are involved in it. The challenges posed by reality require flexibility and new communication strategies from brands and people.
NOWADAYS THE MAN IS IN THE SPOTLIGHT
erson
era
ice
"The Renaissance Man" was the genius able to embrace a variety of art and science forms and bring them to the Ideal. This approach perfectly responds to the concept of Life Long Learning, when the one should constantly develop and move forward to feel confident in their life and profession.

MEF — the brightest industry event for the MICE professionals — will bring together those on whom the Present and the Future of the industry depends!
Days
Speakers
Hours of inspiration
Participants
Months the Expert Council brainstorm
Hours for Business meetings
Professional buyers
MICE-suppliers
Created by the winners of "The Event of the Year 2023" Award in "The Best Business Event" nomination
The Finalist of the EFEA Awards in the nomination "Opening of the Year"
The Winner of the "Event of the Year" in the nomination "The Business Event" (2023)
The Laureate of the BBT Awards in the nomination
"Discovery of the Year"
WHO ARE WE DOING THE MEF FOR?
PROFESSIONAL MICE BUYERS
MICE SUPPLIERS
MICE EXPERTS
Executives/meeting planners from MICE & Event agencies, corporate Brand & Event managers, HR-, PR- department managers, Internal and external department communication managers, event -producers
Hotels, DMC, Transport and transfer companies, Touristic offices and Congress bureaus from all over the world interested in boosting their brand, region, as well as expertise for professional buyers
Association Executives and Independent experts, as well as for anyone who wants to develop in the exciting industry of business and corporate events
PROGRAM
ORUM
XCELLENCE
ICE
November
November
November
Intro Day
Main Forum Day
Bleisure Day
For The Exhibitors and Hosted Buyers
(Kindly note, education program is held in Russian)
A great opportunity to acquire essential contacts during active networking and business meetings, as well as to hear industry experts from MICE-industry and beyond.
  • conference program;
  • expo & b2b-workshops
  • (business meetings in speed-dating format);
  • destination presentations;
  • master classes;
  • cocktail reception.
Excursions and other reasons for informal get together
MEF VENUE
Leningradsky Av., 36, Bldg 33, Moscow, 125167
Hyatt Regency Moscow Petrovsky Park Hotel was not chosen as the venue for the forum by chance. The Hotel’s conference center is one of the largest in Moscow, all meeting and conference rooms are based on the same floor. This makes the logistics of the attendees very comfortable.
Hyatt Regency Moscow Petrovsky Park Hotel was not chosen as the venue for the forum by chance. The Hotel’s conference center is one of the largest in Moscow, and all its meeting and conference rooms are based on the same floor. This makes the logistics of the attendees very comfortable. The business part and the evening buffet will take place in the spacious Regency Ballroom, and the workshops — in the conference rooms of The Yashin Bridge, the huge advantage of the latter is the natural light. Additional sessions will be held in the chamber halls of the hotel’s congress center.
Each of the 298 rooms, including 39 suites, has a spacious work desk with a comfortable armchair and a charging station, and each bathroom has a separate shower and bathtub.

Panoramic windows make the spacious hotel rooms brighter, emphasize their modern interior and make the works of modern Russian artists decorating the walls even more expressive.
MEF participants are provided with special rates for accommodation at the Hyatt Regency Moscow Petrovsky Park Hotel for the event dates. To clarify the details of hotel booking, contact us at admin@mice-excellence.ru or ask your manager.
PARTICIPATION COST
FOR CORPORATE CLIENTS AND EVENT MANAGEMENT AGENCIES
Professional MICE-BUYER
WITH OBLIGATIONS OF APPOINTMENTS WITH B2B-WORKSHOP EXHIBITORS
  • Access to the business, educational and evening program on November,15 and the program on November 16;
  • Access to the networking app;
  • Access to your personal diary to plan appointments with B2B workshop participants;
  • Meals according to the program;
  • WI-FI;
  • Access to video materials of the forum sessions.
Please note that this category includes at least 8 obligatory appointments with MICE service providers within the framework of B2B workshop. Kindly note there is a limit of max 5 participants from each company who can reserve this ticket.
Registration for this tariff is available until 12:00 November,10
Professional MICE-BUYER
WITH NO OBLIGATIONS TO SCHEDULE APPONTMENTS AT THE B2B WORKSHOP
Professional MICE-BUYER
ON-LINE
  • Access to the business, educational and evening program on November, 15 and the program on November 16;
  • Access to the networking app;
  • Access to your personal diary to plan appointments with B2B workshop participants;
  • Meals according to the program;
  • WI-FI;
  • Access to video materials of the forum sessions.
  • Access to the business, educational and evening program on November,15 and the program on November 16;
  • Access to the networking app;
  • Access to your personal diary to plan appointments with B2B workshop participants;
  • Meals according to the program;
  • WI-FI;
  • Access to video materials of the forum sessions.
FOR SERVICE SUPPLIERS, INDUSTRY ASSOCIATIONS, CONVENTION BUREAUS, ETC.
WORKSHOP EXHIBITOR
EXPO-ZONE EXHIBITOR
  • Workplace on 11/15/2024 in the workshop hall from 14:00 to 19:00 (15 MIN slots);
  • Access to your personal account for appointments;
  • Registration of 2 participants, meals, Wi-Fi 11/15/2024;
  • Access to educational, networking and evening programs;
  • The opportunity to attend a Welcome meet&greet and an Excursion day;
  • The possibility of providing a prize for the RAFFLE
  • Standard branded booth on 11/15/2024 in the lobby;
  • Access to the online platform without an appointment system;
  • Registration of 2 participants, meals, Wi-Fi 11/15/2024;
  • Access to educational, networking and evening programs;
  • The opportunity to attend a welcome meet&greet and an excursion day;
  • The possibility of providing a prize for the RAFFLE.
  • Group Announcement in the Organizer's Telegram chat;
  • Announcement on other social networks of the Organizer (if information is provided at least 3 weeks before the Event);
  • The opportunity to participate in review publications;
  • Placement of the logo on the MEF website in the "Workshop participants" section;
  • Inclusion in the MEF Exhibitor database.
  • Group Announcement in the Organizer’s Telegram chat;
  • Announcement on other social networks of the Organizer (if information is provided at least 3 weeks before the Event);
  • Placement of the logo on the MEF website in the "Expo Participants" section;
  • Inclusion in the MEF Exhibitor database.
Premium
Business
Standart
Standard tariff
PRIVILEGES:
PRIVILEGES:
INFORMATIONAL SUPPORT:
INFORMATIONAL SUPPORT:
*VAT 20% is not included
*VAT 20% is not included
*VAT 20% is not included
VAT 20% is not included
ON-LINE EXHIBITOR
INTERACTIVE LOUNGE PARTICIPANT
  • Active link logo placement on the Event’s website and a description of the company on the online platform;
  • Posting on the Organizer’s social networks;
  • Demonstration of your presentation-video in the workshop hall (max 2 min long) in rotation (the video must match the technical requirements of the Organizer);
  • Access to the online platform for interacting with professional visitors for one representative from the company;
  • Access to the videos after the Event;
  • Inclusion in the MICE Excellence Exhibitor database for open access to it by professional customers throughout the year.
  • Workplace in the Chernyshev hall: a bar table and two chairs from 9:00 to 19:00 on 11/15/2024;
  • Access to networking and educational programs, meals, Wi-Fi 11/15/2024;
  • Registration of 2 participants for all days of the forum;
  • The possibility to place a roll-up by the table (the roll up is provided by the lounge participant);
  • Logo placement on the Event website;
  • Demonstration of your presentation-video (max 3 min long) the Chernyshev hall on 11/15/2024 in rotation;
  • The possibility of organizing group activities in the Chernyshev hall on 11/15/2024 lasting up to 25 minutes in the period from 14:00 to 19:00 (details to be discussed with the organizers of the forum)
PRIVILEGES:
IT IS RECOMMENDED FOR ORGANIZERS OF MASTER CLASSES, QUIZZES, EVENT SERVICE PROVIDERS AND OTHER CONTRACTORS
VAT 20% is not included
VAT 20% is not included
If you cannot attend the event, but at the same time you do not want to miss the opportunity to network with colleagues (the online platform allows you to correspond with participants, share files, chat, win prizes in a quiz), as well as listen to the educational program, pay attention to the offer below.
SOLD OUT
PROFESSIONAL VISITOR
  • Access to the broadcast of the business, educational and evening programs;
  • Access to your personal account for networking;
  • Access to the video recordings of forum sessions.
PRIVILEGES:
*VAT 20% is not included
ON-LINE
PROFESSIONAL VISITOR
  • Access to educational, networking and evening programs on November,15;
  • Access to the online platform for communication with participants;
  • Meals, Wi-Fi 11/15/2024;
  • Access to the Forum's educational program videos
PRIVILEGES:
*VAT 20% is not included
Please note that professional visitors do not have access to the appointment system and speed dating.
Neither do professional visitors take part in the welcome meeting on 11/14/2024, however, everyone has the opportunity to join the excursion day on November,16 on general terms.
OFF-LINE
A joint project of MICE Kitchen and MICE Orchestra — established in 2021 to run effective projects for interaction of MICE professionals in business and corporate events.
A spring annual party for the MICE community, includes a variety of activities for interesting informal communication of all industry professionals.
Fam trips for MICE-industry participants all around the world, including both acquaintance with the MICE-capabilities of destinations, regions and countries and educational component for the professional evolution of participants. We make up to 10 trips per year, in groups of 5 to 15 people.
MICE Excellence Marketing Support provides representative services for MICE-suppliers and destinations, as well as informational and PR support.
Researches, reviews, inspections, overviews of current trends and events in MICE industry.
Recognition of your achievements.
OTHER MICE EXCELLENCE ACTIVITIES:
ORGANIZERS
partners
Партнер сессии
Event оператор
Партнер Экспертного cовета
Разработчик веб-платформы
Партнер Buyers Lounge
Партнер сессии
Партнер по информационной безопасности
Партнер сессии
Партнер регистрации
Москва
Город-партнер
Комитет по туризму города Москвы
INDUSTRY PARTNERS
Info partners
FAQ
Contacts
For exhibitors, partners and professional visitors:
Chief Operating Officer
Creative Director
Key Account Manager
For partners and speakers:
For Professional MICE-buyers:
Tatiana Konakova
Irina Mikhal’kova
Irina Snegireva
Head of sales department
For exhibitors, partners:
Viktoria Soboleva
ООО "МАЙСЭКСПЕРТС"
©2024
ОГРН: 1097746085183
ИНН: 7715748380